Part II - Strategic goals
WHAT IS IT THAT YOU WANT?
Please tell us about the range of work you do, the products you sell, the services you offer, or the content you create. Describe the ideal visitor to your website. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far-flung? Young or old? When your ideal visitor arrives, what frame of mind are they in? Seeking information? Ready to purchase?
If your ideal visitor visited your website, what would you want them to do before they left? Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?
Which social media channels (if any) do you think your ideal visitor spends time on? Are you already interacting with them in a marketing capacity? Are you an expert in your field? Do you ever write about your industry?